Provides marketing and communications direction and support for the College of Business. Develops, produces, and executes content and communications for press releases, news stories, websites, newsletters, and social media management to tell the vibrant stories of the UTA College of Business. Supervises student employees and assists with coordination of special events.
Strategic Content Creation and Communications Planning
Provide leadership, guidance, and successful creation of original content storytelling, supporting the College of Business' communication and marketing goals and strategies with relevant editorial content for a wide range of communications.
Plan, write and execute the master communications schedule for the college to ensure timely delivery of stories, press releases, website content, and social media content and management.
Communications include, but not limited to:
email marketing, social media, website content, press releases, news stories, video/podcast scripts, and recruitment materials.
Exercises excellent judgment in the selection of editorial content.
Performance Analytics and Reporting for Digital Communication
Create and maintain original content for the College website, meeting with departments to ensure content is current and effective checking for accuracy and audience relevance.
Work closely with Director to update and maintain website content.
Track the success of digital communication efforts through analysis of analytics and proactively suggest improvements using data-driven decisions.
Ensure adherence to University Editorial Guidelines.
Ensure accuracy and fact-check all content.
Maintain a comprehensive monthly marketing report to present to the Director or College Leadership.
Make recommendations to identify trends and optimize marketing communications outreach strategy.
Collaborative Leadership and Media Relations Management
Proactively identify and suggest story ideas and partner with other departments to promote collaboration.
Point of contact in College of Business for external media relations and university communication
Supervise a team of student employees who assist with creative content for use on social and web-based platforms.
Assist in the coordination and execution of special events.
Bachelor's degree in a relevant field with three to four (3-4) years of experience in higher education, marketing, communications, multimedia, website management, or event planning.
Excellent news and feature writing skills and demonstrated expert-level competence in AP journalism-style writing and copy editing.
Experience effectively creating and analyzing content for a website, blog, and a variety of social media platforms.
Experience in media query response or journalism/reporting experience.
Effective independent decision-making and problem-solving skills in writing, editing, story development, and content design for websites and publications.
Please provide media file, portfolio, or samples of work when applying.
Five (5) years experience in higher education marketing, student affairs/success, communications, multimedia or creative content creation, website management, and/or special event planning.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as... both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.