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Posted: 30-Aug-23
Location: Milton, Massachusetts
Salary: $43,000-$45,000
Employment Type:
Organization Type:
Required Education:
About Curry College:
Founded in 1879, Curry College is a private, four-year, liberal arts-based institution in Milton Massachusetts. In addition to the main campus classes for adult learners are also offered at our campus at Cordage Park in historic Plymouth. Curry College is accredited by the New England Commission of Higher Education (NECHE). Curry College offers 25 undergraduate majors, over 70 minors and concentrations, as well as five graduate programs.
The Curry College mission is to educate and graduate students prepared to engage in successful careers and active citizenship with a global perspective. We are an inclusive community of diverse learners and educators, committed to continuing our legacy of developing effective communicators with reflective and critical thinking skills. We mentor and empower our students, building meaningful relationships that inspire them to achieve their ambitions.
Curry College provides rigorous and relevant academic programs to undergraduate and graduate students, and our rich blend of liberal arts and career-directed programs is enhanced by practical field experiences and co-curricular activities. Learning at Curry extends beyond the classroom and is embedded in all that we do.
Diversity and a culture of equity and inclusion among students, faculty and staff are crucial to the mission statement of Curry College.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, sex identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable state and federal law, including Title IX.
Job Description:
The Social Media Specialist will serve as a key member of our dynamic Mar/Comm team to tell the story of Curry College through multiple digital channels. Under the supervision of the Director of Digital Communications, the Social Media Specialist will manage and enhance the College's overall social media presence through digital communications used to drive recruitment and brand related activities as well as key College initiatives. This position will be responsible for storytelling and creating content through both written and visual means for our College digital channels. Responsibilities include but are not limited to: direct management of institutional social media channels and tools; audience (customer) service; collaborative consultation of other department's social media channels; generating on-brand web and social content, including writing news and student, faculty, and alumni profile stories, writing for social media, capturing and editing social media photos/videos and creating other multimedia assets. The Social Media Specialist will also be expected to work occasional evening and weekend hours in order to monitor social channels and/or provide coverage for College events when necessary.
Essential Functions:
1. Social Media and Digital Content Development, Coordination, and Implementation:
- Proactively collaborate, create, and distribute engaging social media and digital content and campaigns on institutional social media channels and website to acquire new audiences, engage followers, increase the College's visibility, enhance brand, and disseminate relevant and useful information;
- Create, develop, and publish social media content;
- Work closely with the MarComm team on the creation and maintenance of content for curry.edu;
- Cover a variety of events in the field, report, and capture photo and/or video assets to use for digital channel dissemination;
- Execute the College's social media plan with a focus on constituent acquisition and engagement;
- Research new tools to increase overall social media campaign effectiveness;
- Develop, recommend, and enforce social media policies and guidelines;
- Create, develop, and implement social media advertising and fundraising campaigns;
- Monitor and participate in online conversations to nurture the Curry College brand and messaging in social media spaces;
- Monitor brand reputation and escalate potential crisis issues to team leaders;
- Implement techniques to drive user engagement and action;
- Maintain a full understanding of social media topics including but not limited to higher education industry and our various target markets;
- Generate reports with key metrics on social media campaign performance; review KPIs of each social media channel, perform statistical analysis, and produce monthly reports;
- Monitor and benchmark peer and aspirant institutions' social media activity and results;
- Manage institutional social media accounts, including but not limited to: Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. Recommend and incorporate additional and new channels and tools as appropriate:
- Create and manage institutional TikTok account;
- Create and oversee Student Ambassador Social Media Team.
2. Collaboration with Internal and External Relations:
- Engage with department social media channel owners across campus (e.g. Athletics, Academic Affairs, Admission, Alumni/Development, CE/Grad, and Student Affairs) and provide consultation on social media best practices to build audiences and increase engagement in those areas;
- Present and promote plans and ideas to supervisor and appropriate colleagues and administrators on social media trends;
- Act as a liaison between Curry marketing team and external digital vendor partners as it pertains to paid social media ads.
Additional Functions:
- Offer supplemental insight and subject-matter expertise into creative components of projects;
- Assist with implementing time-sensitive communications due to crisis communication needs and/or communicate school closings or class cancellations due to weather or other emerging situations;
- Respect and maintain confidentiality, parameters of operation, professional protocols, and individual privacy;
- Supervise interns and work-study students;
- Perform other related duties as assigned by supervisor or their designee.
Requirements:
Minimum Qualifications:
- Bachelor's degree in social media marketing, communication, marketing, public relations, English, journalism, or related discipline.
- Minimum of one to three years of experience managing professional (non-personal) social media landscape including Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Tiktok and proven ability to create and manage successful, integrated use of social media tools and demonstrated background in cultivating online communities.
- Ability and willingness to work evenings and weekends as necessary.
- Must have experience creating and curating content.
- Must have skills and experience with social media management and collaboration tools, audio/visual tools, and digital communication and design tools.
- Experience using online monitoring and measurement platforms such as Sprout Social, Meltwater Buzz, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and/or Social Mention.
- Superior writing, editing and proofreading skills as well as the ability to communicate effectively.
- A passion for social media is required. Must be able to communicate on social platforms in a consistent, on-brand voice.
- Requires analytical skills with the ability to use data and metrics to guide decision making.
- Ability to work independently and prioritize projects to meet deadlines as well as be part of a team in a fast-paced academic environment, while maintaining careful attention to detail and follow-through. A team spirit is essential.
- Commitment to tracking current innovations in digital communications.
- A valid unrestricted driver's license required.
Preferred Qualifications:
- Previous work experience in a higher education environment.
- Ability to accurately identify opportunities and threats using user-generated content.
Additional Information:
Committed to attracting and retaining a diverse staff, Curry College will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
At the College's discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the College, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Employment in this position is contingent upon the successful completion of all required pre-employment background checks.
Inquiries about the application of Title IX can be directed to the College's Title IX Coordinator, Elizabeth Canning at elizabeth.canning@curry.edu, (617) 979-3516, or King Academic Administration Building, 55 Atherton St, or US Department of Education, Office of Civil Rights ("OCR") - Boston Office, 5 Post Office Square, 8th Floor, Boston, MA 02109-3921, (617) 289-0111.
Application Instructions:
Please apply online at https://www.curry.edu/about-us/community-resources/employment/job-opportunities for consideration. Interested applicants must submit the following:
- a cover letter;
- a resume; and;
- a list of three professional references, one of which must be a former or current supervisor, including complete contact information and professional titles.
