The Director of Campus Engagement and Events at Alma College provides the Enrollment Management team through direct supervision of customer service and engagement activities designed to convert students through each stage of the enrollment funnel (first-year, transfer, graduate, and international students). Engagement should be inclusive of recruitment visits, events (on and off-campus), reception/arrival process, auditions, and other organized activities to promote Alma to students, parents, partners, or influencers on the student decisions to attend (e.g., athletics, student affairs, orientation, performing arts, vendors, high school guidance counselors, etc.) to ensure robust and meaningful funnel outcomes. The Director will collaborate and seek input on event purpose, agendas, participation, assessment of events and engagement, and recruitment and marketing for planned activities with colleagues within enrollment management, communication and marketing, performing arts, athletics, and other internal administrative and academic partners, along with our external network of vendors and service providers. The expectation is that the Engagement team shall create a robust, planned and proactive events and engagement calendar at the onset of each cycle that is enhanced and iterated as the cycle presents opportunities. Additionally, the Director will work to proactively promote engagement work through communication, digital, and social media channels in partnership with key enrollment, marketing, and vendor partners.
Engagement Activities: Coordinate all recruitment engagement visits, events (on and off-campus), reception/arrival process activities, audition opportunities, and other organized engagement events pertinent to student decisioning. Asset Development & Management: work directly with strategic partners to develop and maintain assets used to promote the Alma College brand at event and visit opportunities; ensure that Alma College Enrollment Management efforts promote and protect the Alma College brand. Reporting & Analysis: Oversee the Coordinator and the daily reporting and tracking of results of engagement activities. Provide insights to the senior SEM team pertinent to actions that will address needs and opportunities evidenced in the data. Key Collaborations: collaborate extensively with key academic and administrative colleagues and external vendors. CRM (Slate by Technolutions): Utilize Queries, Reports, Forms, Events and Scheduler on a regular basis. Directly oversee the development and maintenance of Slate Inbox and related technologies utilized to manage customer service. Assessment: leverage key assessment and customer service surveys for key, high stakes events and engagement work, assess attendance, etc. Strategy & Engagement Team Responsibilities: as a member of the Enrollment Management Strategy & Engagement team, the Director will contribute to efforts related to planning, policy & procedure development, quality assurance & effectiveness, and budget & team management. The Director will assess current practices, and propose and pilot new, technology-enhanced and data-driven admissions approaches. Budget Management: manage funds allocated to area of responsibility. Staff Management: supervise, train, mentor, and motivate team members to attain or surpass enrollment goals. Provide strong leadership in benchmarking, innovation, use of technology, and continuous improvement. Interact with co-workers, visitors, and other staff consistent with the values of Alma College.
Interested candidates should submit an Alma College application and a cover letter, current resume, and the names of three professional references with e-mail addresses and telephone numbers to firstname.lastname@example.org. For an Alma College application please go to: https://www.alma.edu/live/files/897- employment application.
Alma College is a selective, baccalaureate liberal arts college committed to academic excellence and development of responsible leaders. Alma’s students thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan’s Lower Peninsula. Alma College is an Equal Opportunity Employer, and is committed to recruiting and retaining a diverse faculty, staff and student body.
Alma College is a selective, baccalaureate liberal arts college committed to academic excellence and development of responsible leaders. Alma’s students thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan’s Lower Peninsula.