Career Center

The University of North Carolina at Chapel Hill seeks innovative and accomplished candidates for the position of Director of Enrollment Communications and Strategy. This senior leadership position reports directly to the Vice Provost for Enrollment. This is a unique opportunity to develop and implement the marketing and communications strategy for prospective and enrolled students.

The Enrollment Division includes the Office of Undergraduate Admissions, the Office of Scholarships and Student Aid, the Office of the University Registrar, and the Carolina College Advising Corps. The Division is committed to enrolling outstanding students who strengthen diversity, meeting the full demonstrated need of all undergraduate students who qualify for federal aid, maintaining the integrity of the student record, supporting student success, and fostering a culture of diversity, equity, 
and inclusion. The team is dedicated to supporting one another in meeting goals, furthering open and consistent communication, and creating the place where we want to work together. 

The Director is responsible for defining the communications and marketing strategy to support the goals of the Enrollment Division. As an Enrollment leader, the Director will serve as a strategic advisor to the Vice Provost for Enrollment and the Enrollment leadership team and will: 
* Define the Enrollment communications strategy and plan, including key messages; print, electronic, and social media campaigns; and standards for reviewing and tracking the effectiveness of initiatives.
* Direct communications within the Enrollment offices, supervising the Enrollment communications team, providing central support to individual offices, identifying communications resources to be shared, and ensuring the accuracy and consistency of communication to all audiences, including prospective and current students. 
* Serve as campus coordinator of communications to continuing students through leadership of a working group of communications colleagues in partner offices to define strategies, streamline outreach, and ensure consistent messaging to students. Develop and maintain strong partnerships with the university's central communications team members and other communications colleagues across campus to encourage sharing of resources and message alignment to this important audience. 
* Serve as primary communications liaison for Enrollment to the Vice Chancellor of Communications, the University's Media Relations team, and the Provost, and Chancellor's Offices. 
* Oversee, write, and edit various electronic and print communications, including presentations, content for press releases, website content, social media, and other materials.
* Oversee and support the publicity and marketing of events.
* Provide communications support for the Carolina College Advising Corps.
* Manage all media inquiries to the Enrollment Division.

The University of North Carolina at Chapel Hill is a global higher education leader committed to creating and sustaining a diverse, equitable, and inclusive community of students, faculty and staff. As the nation's first public university, Carolina has a long tradition of producing highly engaged citizens and leaders and has played a pivotal role in building a stronger, more diversified economy for the people of North Carolina and beyond. A member of the prestigious Association of American 
Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education. Every day, faculty, staff, and students shape their teaching, research, and public service to meet North Carolina's most pressing needs in every region and all 100 counties. Carolina's more than 308,000 alumni live in all 50 states and 150 countries.

Broad understanding of trends and concepts in enrollment management, admissions, financial aid strategy, and associated issues in higher education is strongly preferred. 
Experience in staff supervision and development is preferred.