Position Title: Associate Director of Marketing Analytics
Department: Communications and Marketing
Job Summary: The Associate Director of Marketing Analytics will bring a data-driven mindset to how Marist College plans, assesses and continuously improves and innovates in its digital marketing and communications strategy. This role is part of the College’s Office of Communications and Marketing, but also works as a close partner to the admissions and enrollment teams to help optimize the institution’s recruitment efforts. Areas of focus include analytics and reporting on web, social media, email campaigns and paid digital placements. This individual also works closely with the Associate Director of Social Media to collaborate on, and help drive, a college-wide social media strategy, with particular attention paid to social listening and analyzing engagement with the College’s social media content. We are looking for someone who loves data, identifying trends and converting them into innovative action, and being part of a team that thinks strategically but isn’t afraid to roll up their sleeves to produce high-quality work.
Minimum of 5 years of related work experience in marketing and data analysis
Bachelor’s degree in marketing, communications, business, data/analytics or a related field
Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
Self-starter who thrives in ambiguous environments and adapts easily to change
Able to work under pressure quickly, effectively and efficiently
Develop regular reports to help inform marketing and communications strategies and use aggregated data to provide recommendations for improvement across all channels, based on department and institutional key performance indicators.
Build a quality scoring system using historical and current prospective student data from variety of sources to inform targeted messaging that will help drive future enrollment.
Identify campaign successes and work closely with applicable team members to develop strategies to apply across other mediums.
Leverage social media listening software to identify opportunities for viral content as well as threats to Marist’s brand reputation and bring forward as appropriate.
Oversees analysis of data across all media as well as the optimization of campaigns daily.
Writes and wraps code strings around all digital assets to ensure accurate measurement and tracking of campaigns at granular levels.
Required Application Documents: Cover letter, Resume, Three Professional References
About the Department:
About Marist College: Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist is consistently recognized for excellence by The Princeton Review (Colleges That Create Futures and The Best 385 Colleges), U.S. News & World Report (10th Best Regional University/North, 5th Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. The College is top-ranked for long-term study abroad (#4 in the U.S.) by the U.S. State Department’s Open Doors report. Marist educates more than 5,000 traditional-age undergraduate students and 1,400 adult and graduate students in 47 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. To learn more, please visit https://www.marist.edu/about
Type of Position: Full-Time
Months per Year: 12
Work Schedule: Monday – Friday, 8:30 a.m. – 5:00 p.m.
Hours per Week: 40
Location: Marist College main campus, Poughkeepsie, NY; hybrid and full remote an option
Number of Position Openings: 1
Equal Employment Statement:
Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.
Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.
Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.