1. Construct and manage the College website applying best practices to create a positive user experience and yield successful recruitment goals. Possesses an understanding of the goals, audiences and information structures unique to the College's entire public web portfolio, including the main website (northcentralcollege.edu). 2. Collaborate with cross-campus constituents to develop web content that maximizes the College's identity and make recommendations for improvement. 3. Work with senior director of enrollment marketing and creative services department to plan and integrate design work from print to the web. 4. Work with senior director of enrollment marketing and assistant director of digital strategy to create landing pages and optimize web presence in support of digital campaigns. 5. Collaborate with Information Technology Services, other departments and external vendors to ensure successful execution of web strategy to enhance marketing and communications. 6. Contribute to the planning, developing and maintaining the web environment. Assist in creating short and long-range plans for website enhancements and improvements. 7. Coordinate campus and community notification of emergencies via the website, as well as ongoing updates to internal and external audiences. Assist with emergency response planning and preparation. Serve as an on-call resource for campus safety, student affairs and other offices. 8. Monitor statistical information and user trends on the College's website and implement the use of metrics to inform future web planning. 9. Assist in the management of the SEO plan to increase visibility and organic rankings in search engine results. Routine SEO analysis of websites using provided auditing tools to compile and analyze data to influence site optimization priorities. On-page tactical responsibility to include meta, content structure, alt. Tags, and social cards. 10. Ensure that the website adheres to the College's standard for uniformity of style and message as outlined in the College Identity and Graphic Standards manual in addition to accessibility standards. content. 11. Create and manage website documentation and training for content editors across campus. 12. Perform other related duties as appropriately assigned.
Bachelor's degree is preferred but comparable work experience will be considered.
Entry level, experience in website management is preferred.
The web content specialist is responsible for coordination and execution of North Central College website content as an integral part of the College's enrollment marketing functions. The web content specialist will provide a tactical role in ensuring brand consistency and uniformity for the College's online presence (internal and external) in support of strategic enrollment and institutional goals. Institutional goals and priorities have been outlined as part of the College's strategic plan, available here: northcentralcollege.edu/north-central-college-strategic-plan. This individual will have responsibility for the College main website (northcentralcollege.edu). This position provides strategic support and consultation for additional institutional web assets including: the College's COVID communications website (covid.northcentralcollege.edu), the College's Crisis Communications website (info.northcentralcollege.edu), the Brilliant Future Campaign website (https://brilliantfuture.northcentralcollege.edu/), the Fine & Performing Arts website (http://finearts.northcentralcollege.edu/), Intranet the Hub (hub.northcentralcollege.edu), as well as assets currently in development and in the pipeline for future rollouts.
North Central College is an Equal Opportunity Employer committed to increasing the diversity of our workforce. NCC provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application or hiring process, please notify the Office of Human Resources. Determinations for reasonable accommodation will be made on a case-by-case basis.
Organization Type: Higher Education Institution