Assistant Director, Student Affairs Technology and Integrated Communications
University of San Diego
Location: San Diego, California
Internal Number: 3410403
Assistant Director, Student Affairs Technology and Integrated Communications
Posting #: 4303
Department Description: In the Catholic tradition, the Student Affairs Division strives to create an inclusive, educational environment which motivates and supports student learning and personal development, serves the University community, and inspires students to make a positive contribution to society. Our philosophy and approach is to collaboratively work with Academic Affairs and all areas of the University to create an integrated learning environment.
The Student Affairs Division is a dynamic, student centered and learning organization. We are poised to create a vibrant and active co-curricular learning experience for all students. Our emphasis on leadership development and social change allows us to work on developing future ethical leaders to serve in a complex, global and changing world. We are committed to fostering a sense of belonging and continuously building toward a just, welcoming and caring community for all.
University Description: The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.
Detailed Description: The Assistant Director, Student Affairs Technology and Communications will execute a proactive, strategically sound communications strategy for Student Affairs. This role strengthens the visibility and reputation of the Division of Student Affairs and the University of San Diego by creating and carrying out a dynamic communication plan informed by the division's core messaging, university brand guidelines, and divisional and institutional strategic initiatives. This role has primary oversight for divisional websites, l digital communications, and social media accounts for USD's external and internal audiences.
The Assistant Director provides valuable leadership and serves as a resource in the identification of relevant technological advances including program identification and implementation, including training of divisional personnel. Additionally, this position serves as the primary liaison between the Division of Student Affairs and Information Technology Services. This position utilizes a combination of techniques including graphic and technical design, videography, photography, digital storytelling, social media messaging, and website content management. The Assistant Director must be committed to staying abreast of changes in the digital communications industry and actively seeks new ways to help the university reach its strategic communications goals.
The Division of Student Affairs is committed to grounding our policies, programs, and procedures in antiracist practice. With this commitment, we recognize the importance of educating ourselves and holding one another accountable to ensure our work is approached through an equity, inclusion, and social justice lens. We recognize our need for ongoing development in this area, and continue to strive to improve. We expect all members of the Division of Student Affairs are willing to engage in this work alongside us to uphold our Catholic mission in creating a welcoming environment where the dignity of all students, staff, administrators, and faculty at USD is embraced.
Periodically, this position may be asked to lead or contribute to either ad hoc or ongoing division/campus projects outside the scope of their day-to-day activities.
Duties and Responsibilities
Student Affairs Technology & Website Management
Assists in the identification and implementation of technology strategies for the Division of Student Affairs
Works with each Student Affairs unit to ensure technology strategies are implemented in a manner that supports overall divisional priorities. Coordinates divisional outreach and trainings on available technologies, such as: Salesforce, Cascade, Urban Airship, Qualtrics, etc., and other technologies, as they arise
Serves as the division's leader for website visioning, management, and development. This includes:
Test websites thoroughly with acceptance testing in association with the ITS web development team. Assure sites function properly across a variety of browsers; general testing to see whether images appear properly, correct copy is displayed, and pages load quickly
Ensures that search engine optimization (SEO) practices are followed to allow for maximum exposure to the content created.
Measures impact and implements appropriate content based on constituent interest, analytics data, university-wide initiatives, emerging technologies, etc.
Updates website content to ensure that it is current and valid
Chief site maintainer for the Torero Life website and other non-departmental Student Affairs websites to ensure content is current and valid
Other significant website related responsibilities as assigned
Programs websites and email communications in accordance with the USD technical programming standards (PHP, CSS, HTML, XHTML)
Maintains MySanDiego Portal tab for Student Affairs
Marketing and Content Creation
Utilizing graphic design skills, develops marketing material for initiatives including but not limited to: organization charts, program marketing, formal reports, and other graphic design requests as needed.
Oversees and executes content creation (photography, videography, graphic design, text), other associated assets (images, videos, social media, etc.), and implementation on the Torero Life website
Works with campus partners in support of marketing, branding, and outreach strategies
Member of the USD Social Media Managers Committee and , Institutional Marketing Team
Transforms handbooks, guidelines, etc. into easily readable forms such as ISSU.
Assists with marketing projects and developing presentations (video, Powerpoint, etc.) for the Vice President, AVPs of Student Affairs, and Student Affairs departments, as requested
Captures and maintains a digital archive (photography and video) of major Student Affairs events throughout the academic year
Regularly reviews trends and best practices in the field to develop and drive strategies for enhanced outreach and engagement.
Provides workshops to student organizations related to effective marketing at the Student Organization Conference or as requested.
Branding for the Division of Student Affairs
In support of the Thriving Student Model, plans execution of key messaging strategy for the Torero Life website, engaging audiences and promoting key priorities
Advises and collaborates with University Advancement to bring appropriate tone and balance to Student Affairs websites
Manages brand and identity positioning across specific social media channels globally including Facebook, Instagram, Twitter, YouTube, etc.
Create HTML templates for mass-email systems through CRM or mass-email systems.
Responds (and refers as appropriate) to email inquiries received from general Student Affairs email aliases
Posts relevant Student Affairs news and events to the Torero Life site, MyPostings, MySanDiego portal, digital displays, mobile apps, and other departmental outlets for maximum visibility by constituents
Serves as emergency maintainer for all Student Affairs websites, and responds to urgent communications needs after hours and on weekends as requested
Creates content and distributes the weekly Student Affairs Newsletter
Creates and maintains the Student Affairs Annual Report and Student Affairs Dashboard
Creates reports and other divisional communications as required
Maintains the Student Affairs communications continuity plan and Digital Information Distribution Protocol
Manages Digital Signage in the Student Life Pavilion/University Center
Maintains digital displays throughout the Hahn University Center and Student Life Pavilion
Approves postings in the digital display system ensuring adherence to the university's mission and policies
Implements new technologies as they become available and/or requested
This position serves as emergency maintainer for all Student Affairs websites, and responds to urgent communications needs after hours and on weekends as requested
This role is considered essential personnel due to digital communications role during emergencies
Contribute to or lead additional division/campus projects outside of typical duties to help further accomplish student success or organizational goals. Additional assignments may be seasonal, ad hoc or ongoing, depending on the project
Willingness to support the Catholic mission and vision of the University.
Demonstrated practice of centering diversity, equity, inclusion, and antiracism in one's work including an ongoing commitment to personal learning and development in this area
SpecialConditions of Employment:
Working beyond regularly scheduled hours may be required during busy times of the year, including occasional nights and weekends.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements: Minimum Qualifications
Bachelors degree or the equivalent, (with two years of schooling equaling one year work experience) from an accredited four-year college or university in a related field.
Upper division or graduate coursework in graphic design, web communications and/or design.
Three years of professional print and/or electronic communications experience
Publishing media (online or print), social media, or related field.
Available nights and weekends to respond to urgent communications needs (approximately 2-3 times/year)
Experience in an educational environment
Performance Expectations: Knowledge, Skills and Abilities
Excellent written and verbal communication skills required as well as exceptional critical listening and thinking skills. Command of the English language, including AP writing style, and standard grammar, spelling, punctuation, syntax, and excellent proofreading skills
Graphic design and web design skills essential (i.e. high level of proficiency with Illustrator, Photoshop, Cascade, etc.
Ability to use a range of photography and video tools such as cameras and editing software
Project management ability to handle competing priorities including daily CMS content and social media sites
Flexibility and versatility - able to adapt to and perform in new, changing or pressure situations
Strong interest in working at a mission driven, faith-based institution. The role of the assistant director in working with students and the responsibilities of the position are significantly tethered in the universitys contemporary Roman Catholic mission.
Sensitivity to values and procedures of an academic institution
Technical information technology and experience in application, business analysis
Strong interpersonal skills. Ability to work well independently and with others in a team environment and under deadline pressure. Must have strong initiative and ability to complete assignments without close supervision
Advanced knowledge of Adobe Suite programs including Photoshop, InDesign, Illustrator, After Effects, Lightroom, etc.
Ability to create and design formal presentations, informational handbooks, and electronic presentations
Advanced knowledge of Microsoft Suite programs including Outlook, Word, Excel, and Powerpoint
Advances knowledge of Google Suite
Advanced knowledge of enterprise-level CMS software, including Cascade
Advanced knowledge of Customer-Relationship Management (CRM) software, specifically Salesforce
Advanced knowledge of business-level social media platforms for marketing and outreach
Ability to respond promptly to all questions and requests for information
Knowledge of HTML, CSS
Experience with collaborative tools: Streaming, Podcasting, iTunes University
Experience with Web 2.0 technologies, streaming audio and video, and other media formats, and integration of social networking
Knowledge of web-related emerging technology and development
Experience interpreting web analytics data and survey creation
Experience in creating highly reliable, available, supportable and efficient websites, systems, and processes (publishing and otherwise)
Demonstrated ability to transform printed pieces into functional and attractive online pieces that are to the industrys current web standards and excellent web design
Understanding of modern marketing communication techniques and heightened awareness of social media trends
Demonstrated commitment to student learning and development in the co-curriculum and experience assessing the impact of programs and related services.
Excellent skills in the use of tools and equipment as identified below
Posting Salary: $5,360 per month; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits
Special Application Instructions: Resume Required, Cover Letter Preferred Click 'Apply Now' to complete our online application and, for full consideration, please upload a resume to your application profile for the hiring managers review. You are also strongly recommended to upload a cover letter to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at [email protected]
Additional Details: Hours: 40 hours per week
Closing date: Open until filled
Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.