The College of Biological Sciences is a college of approximately 2,400 undergraduate students pursuing degrees in the life sciences at the University of Minnesota. The college offers eight majors and ten minors to prepare students to solve biological problems facing our world.
CBS Student Services is a team of 19 professional staff members, each contributing to the shared responsibility of advancing the mission and vision of the college. These staff serve students in three functional areas: academic advising, career coaching, and student engagement.
Reporting to the Assistant Dean for Student Affairs & International Programs, the Student Services Marketing + Communications Coordinator has primary responsibility for providing strategic and creative direction for undergraduate biology student communications utilizing an equity lens. Serving as the Student Services’ communications lead for strategy, design, website management, user experience, and marketing, this position collaborates with the CBS Marketing and Communication team to support prospective and current undergraduate audiences through marketing, communications, and event management. This position plans and executes recruitment messaging and events relevant to prospective students with the Office of Admissions.
Essential and Other Functions:
40% Content Development and Management:
â— Collaborate with CBS Marketing and Communications team to initiate concepts and design for promoting undergraduate student activities and initiatives â— Develop, coordinate and produce creative marketing collateral identities and comprehensive communication materials for CBS Student Services (brochures, signs, posters, articles, e-newsletters, email campaigns, advertisements, postcards, videos, Commencement program, annual reports, etc.) â— Oversee all marketing initiatives to ensure assets contribute to identity and review materials for accuracy, continuity and proofread documents for cohesion â— Lead the development of slide presentations, reports, customized graphics, and summaries for CBS undergraduate education initiatives and programs â— Create media toolkits, templates, and resources for Student Services staff and events, manage social media content, organize photo and video shoots, and direct freelance talent to produce content that reflects the college’s visual identity and messaging â— Utilize website as a primary digital tool to communicate with undergraduate students
30% Communications Strategy:
â— Work closely with collegiate communications team to shape marketing and communications strategy for CBS undergraduates, with an emphasis on Student Services programs and activities â— Develop annual comprehensive marketing and communication plans for Student Services â— Direct and coordinate the conception, composition, editing, and production of publications, websites, social media, and digital signage to align with CBS and University brand identity â— Advise functional areas (advising, career, and engagement) in the alignment of communication tactics with key messages, content, student needs, and desired outcomes â— Ensure that communications and marketing plans reflect the college’s commitment to equity through inclusive language and imagery, and adherence to accessibility standards and universal design principles â— Design and conduct user experience research (focus groups, surveys, content audits, user experience testing) to inform strategy and tactics â— Analyze the effectiveness of marketing and communication strategies and campaigns as needed, including key publications, website architecture, and social media â— Develop, implement, and maintain marketing and communications policies and processes for Student Services â— Remain current on marketing and communication trends and technology, including tactics for reaching key audiences (Generation Z)
20% Undergraduate Recruitment:
â— Develop strategies to communicate the college’s excellence and the value of undergraduate biology education to prospective students and families â— Lead recruitment strategies and processes to enhance the yield of admitted first-year students to CBS, including planning for large-scale signature recruitment events (Sneak Preview and Dean’s Reception) â— Develop and produce creative materials to communicate with key audiences that include messaging, content, visual design, and web-based and other technologies, in collaboration with the CBS communications team â— Oversee student and parent outreach efforts and correspondence with targeted audiences (students of color and indigenous students, Dean’s Scholars program, etc.)
10% Professional Development & Service:
â— Commitment to identifying, challenging, and removing barriers to access at the individual, community, and system level through a racial equity and social justice lens â— Engage in professional development and service activities related to the role â— Serve on Student Services, College, and University committees as requested
â— Bachelor’s degree in Communications, Graphic Design, Marketing or related field and at least four years of experience â— Demonstrated design and communications abilities â— Strong verbal and written communication skills, targeting a variety of audiences â— Proven ability to manage multiple and simultaneous projects and activities, prioritize tasks, and meet deadlines â— Demonstrated understanding of equity and accessibility in the creation of communication materials and assets â— Strong interpersonal skills and the ability to work both independently and collaboratively, and to build consensus across differing perspectives â— Proficient in Adobe Suite Programs, familiarity with HTML and experience updating websites and using email marketing platforms, such as Mailchimp or Salesforce.
â— Previous experience in a higher education setting and/or student-facing population â— Demonstrated understanding of user-centered design and interaction design principles â— Ability to learn new technologies and self-direct skill development based on trends â— Demonstrated commitment to creating an inclusive workplace that supports a constituency of diverse identities â— Strong interpersonal skills and ability to work both independently and collaboratively and to build consensus â— Prior experience working in a fast-paced, service-oriented, teamwork-driven environment with conflicting demands
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.