District Manager Enrollment Systems & Communication
St. Louis Community College
Internal Number: 492920
Title: District Manager Enrollment Systems & Communication
Division: Student Financial Support
Department Enrollment Services Department
Develop and manage targeted research, trend, and comprehensive reporting of recruiting/retention results and projections. This includes but is not limited to the creation of standard and custom reports; the identification and extraction of information for mass direct mail and emails through the creation of population selections; and the production of all mailing lists.
Position Duties and Responsibilities
• Develop and oversee an innovative marketing and public information strategy that builds STLCC’s image, enrollment systems, and operations portfolio within the local community and strengthens and grows community and business partnerships. • Helps identify the development of new, district-wide programs and events to engage prospective students in the St. Louis community in conjunction with the Director of Recruitment & Outreach. • Develop and oversee strategic enrollment information messaging across web, print, and social media communications for prospective students, as well as coordinating in-person and high-touch interactions with these strategies. • Collaborates with marketing, colleagues, designers, printers, vendors, and other relevant stakeholders in the execution of communication plans and marketing initiatives. • Maintains mailing lists for appropriate College promotions and publications related to admissions and enrollment management. Partners with external organizations for list management, import/export lists, third party name collection (i.e., NRCCUA, Naviance, etc.). • Develop and manage all communications to students and assist with electronic form creation for the Division of Student Affairs. • Performs supervisory responsibilities to include setting goals for performance and deadlines in ways that comply with the College’s strategic plan and vision; organizing workflow and ensuring that employees understand their duties or delegated tasks; monitoring employee productivity and providing constructive feedback and coaching. • Serve as the first-tier manager of all enrollment services and operations inquiries, delegating tickets/cases as necessary to both internal and external partners. • Manage a portfolio of micro- and macro-level enrollment systems and operations projects as assigned by the AVCSA. • Oversee all aspects of a centralized student information system related to prospective students within the College’s Banner Relationship Management module. • Serves as system super user in conjunction with Information Technology, creating, implementing, testing, maintaining, and overseeing daily operations of the Customer Relations Management (CRM) systems to ensure effective enrollment marketing and communications to prospects through enrolled students. • In collaboration with Information Technology, uses complex filters through the CRM systems and other reporting tools to perform queries against the CRMs to meet the specific needs of the College. Maintains daily system updates. • Develops and maintains training materials for staff training on the CRM systems. Trains staff in the use of the CRM systems, including training staff from other College departments and campuses involved in communicating with students as part of the enrollment process. • Develops and maintains a district-wide student affairs operational, communication and marketing calendar • Incorporates methodology for the collection of data to be used in evaluating the effectiveness of all enrollment services communication campaigns to make data-informed recommendations for maximizing the use of the CRMs and improving results. • Manage enrollment services such as, but not limited to customer relationship management system, student information system, marketing automation software, recruitment mobile application, live chat software, and SMS messaging system. • Performs other duties as assigned.
A minimum of five (5) years of experience in student affairs, enrollment management, enrollment services, and/or related areas with a demonstrated history of increasing management responsibilities. Bachelor’s degree from an accredited college or university (required). Experience using market research and enrollment data in strategic planning and decision making. Experience using technology to support enrollment services processes. Ability to develop, implement, and evaluate recruitment, communication, and strategic enrollment plans. Ability to analyze complex data sets and interpret the meaning. Ability to interpret, implement, and effectively communicate complex procedures and regulations. Thorough knowledge of FERPA and other federal, state, and local records- related regulations. Demonstrated ability to manage multiple concurrent projects successfully. Knowledge of best practice enrollment services processes and strategies. Demonstrated ability to work effectively in an environment of diverse personalities. Must possess a valid driver’s license and an acceptable driving record before driving on College business. Ability to communicate effectively with all constituent groups.
• Use of administrative relational database software such as Ellucian (Banner or Colleague), CRM system, and other technologies that support student enrollment and retention. • Knowledge of FERPA and other federal, state, and local records-related regulations. • Apply principles of logical or critical thinking to define problems, collect data, establish facts, and draw valid conclusions. • Ability to deal with several abstract and concrete variables. • Well-developed verbal and written communication skills to present complex data and reports effectively. Ability to communicate well with a variety of people including coworkers and staff of external. • Demonstrates a strong knowledge of the enrollment process for all student populations, uses this knowledge to develop communication campaigns, and ensures relevant audiences are reached through these campaigns. • Demonstrates a strong knowledge of the enrollment process for all student populations, uses this knowledge to develop communication campaigns, and ensures relevant audiences are reached through these campaigns. • Demonstrates a strong knowledge of the enrollment process for all student populations, uses this knowledge to develop communication campaigns, and ensures relevant audiences are reached through these campaigns.
Commensurate with experience
Affirmative Actions Statement :
St. Louis Community College is an Affirmative Action/Equal Opportunity Employer and welcomes individuals with diverse backgrounds, experience, and ideas who embrace and value diversity and inclusivity.
STLCC has provided opportunity for all. As the largest higher educational institution in the region, STLCC has served more than 1.2 million students. Over 50% of households in the St. Louis area are represented in our former and current student body. Since 1962, St. Louis Community College has held fast to the fundamental belief that education has the power to lift us up — as individuals, as communities and as a city.Today, STLCC consistently ranks among the top associate degree-awarding institutions in the United States. As we launch students into new and better careers, four-year degrees and richer lives, we strengthen St. Louis one student at a time. The College employs 1,400+ full-time faculty and staff and 2,300+ part-time faculty and staff