Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Department: Marketing and Communications
Campus: Lincoln Center (LC) - NYC
The Social Media Manager is a member of University Marketing and Communications' (UMC) News and Media Relations team. As such, they work as a project manager, content creator, and social media strategist to both push news and important information and market the University to various audiences.
The Social Media Manager reports to the Senior Director of Communications, manages the Communications Coordinator, and also works closely with additional UMC staff such as the Director of Creative Services, the Assistant Director of Marketing for Undergraduate Admissions and Schools, Multimedia Producer, and news and editorial staff.
Candidates must demonstrate the ability to be flexible and organized during periods of high-volume activities.
Functions as the primary point of contact for official social media channels in news, marketing, enrollment, alumni, development, academic affairs, and student affairs, among other areas.
Acts as manager for the Communications Coordinator, who aids in social media content creation.
Develops and/or assists in the creation of campaigns and projects for social media.
Drafts and implements social media policy.
Coordinates social media advertising with organic social media.
Creates and executes social media strategies for University events.
Monitors and reports on social media analytics, submits reports monthly.
Creates and coordinates complementary content for diverse audiences.
Extends and implements social media communications across the University with the senior director and leadership in marketing and communications,
Develops, posts, and supervises content; engages with diverse audiences.
Stays abreast of social media trends and audience demographics.
Advises departments across the University in best practices.
Assists with crisis communications; and keeps the leadership advised of issues important to the University that emerge in social media.
High School Diploma or equivalent
Strong technical skills across a representative group of social media platforms and attendant software (e.g.: Photoshop, video editing software, etc.)
Knowledge of SEO, SEM and analytics.
Strong writing and editing skills.
Experience with video and audio recording.
Comfortable speaking on camera.
Ability to track multiple projects and prioritize.
Ability to work with a broad range of clients across the University.
Minimum of five years' recent experience in social media for an organization, preferably in higher education.
Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.
Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories
Fordham Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United kingdom.