The Communications Strategist is part of the Campus Dining team at Vanderbilt University and is responsible for marketing and communication efforts designed to enhance the reputation of Vanderbilt's dining program and more deeply engage with Vanderbilt's student body. This individual assists with the development and execution of promotional outreach strategies with a multi-channel approach, including print, web, social media, and in-person events. Reporting directly to the Senior Director, Marketing and Auxiliary Services, the Communications Strategist will serve on the Campus Dining administration team, interacting with all Campus Dining leaders and other partners across the university.
Vanderbilt Campus Dining takes pride in the culinary creations served from our kitchens. Our Dining program is highly decorated, the winner of many prestigious awards in the food service industry, including Best On-Site Food Service Operation in the Nation, Best Food Service Operator, the prestigious Ivy Award, and many more. With an annual budget of more than $30M, Dining operates residential and retail dining services, which includes 4 main dining centers, 10 restaurants and cafes, 5 convenience stores, and we employ over 300 culinary professionals.
Duties and Responsibilities
Responsible for creating, implementing, and measuring the success of a strategic marketing, communications, and PR program that enhances the image and position of Vanderbilt Campus Dining.
Provide counsel to leadership team and Campus Dining on marketing, communications and public relations.
Responsible for the achievement of marketing/communications/public relations mission, goals, and financial objectives.
Develop and implement evaluation systems to ensure the University Dining program is meeting set goals and objectives.
Develop and maintain strong relationships with on campus constituents and campus organization leaders.
Maintain the dining website and all social media platforms on a daily basis to ensure accurate and timely information of all marketing programs, menus, hours, photos of events, news, etc.
Coordinate and oversee social media activity to communicate with customers and monitor trends.
Conduct relevant market research, emphasis on social media trends.
Manage the appearance of all the Campus Dining's online and social media platforms, in addition to print media and signage.
Coordinate campus media interest for Campus Dining.
Partner with the Campus Dining staff and key team members to develop and maintain a strategic perspective based on student needs and satisfaction.
Work with operations to coordinate and organize special events at each location.
Provides and facilitates internal communications between all managers to maximize the awareness and utilization of all marketing tools and support available.
Coordinate, design, and develop advertising and POS collateral.
Identify and advise on product and marketing improvements and enhancements including branding.
Develop and coordinate means to seek regular input from student, faculty, and staff regarding the quality of programs and services.
Implements student surveys, communicate results to Leadership Team, and work with managers to design detailed action plans to achieve the best results
Train and manage student interns and ambassadors to further connect with the students at Vanderbilt and assist with tasks of the Marketing Department.
Drive the process of Voluntary Meal Plan growth initiatives and measure results against stated goals and prior year history.
Develop and conduct public presentations to students and other campus constituencies as necessary.
Respond to student and parent inquiries regarding Vanderbilt's dining program as needed.
This position does have supervisory responsibility over student marketing interns.
The hiring manager requests that candidates attach a sample of their work, or portfolio if they have one, to their application. Candidates providing this information will receive first consideration.
A bachelor's degree and a minimum of 24 months of experience in marketing, public relations, journalism or related field.
Strong track record of developing, implementing and/or managing a website and social media platforms. Highly attuned to tastes, trends, and culture of college-aged students.
Strong creative, strategic, analytical, organizational and skills.
Experience overseeing the design and production of print materials and publications.
Lifestyle and/or food photography skills preferred, but not required.
Commitment to working collaboratively with shared leadership and in cross-functional teams.
Strong interpersonal and written communications skills. Track record with influencing, driving continuous improvements.
Ability to manage multiple projects. Can meet tight deadlines.
Commitment to Equity, Diversity, and Inclusion
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.
Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities, and protected veterans are encouraged to apply.
Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.