Director of Marketing, Promotions and Sports Communications - Simmons University
Location: Boston, Massachusetts
Internal Number: 8194
Under the leadership of the Director of Athletics, and in partnership with colleagues across the Division of Student Affairs, the Director of Marketing, Promotions and Sports Information will enhance student engagement through the implementation and management of a marketing strategy to promote events and to create a dynamic fan experience through a robust brand presence internally and externally. This will support greater undergraduate retention. In addition, this position will contribute to the enrollment of qualified, talented student athletes through new recruiting/yield events.This position will develop an effective marketing strategy appropriate for an NCAA Division III institution and lead the promotional student engagement initiatives, including: preparing the promotions schedule for home events; collaborating with coaches to identify and implement grassroots marketing activities; designing promotional graphics for use in email marketing, digital and social media platforms; create a vibrant fan experience by producing game scripts, assembling music playlists and managing marketing displays and increase spectator engagement through the use of games, giveaways, contests, trivia,etc.Duties and responsibilities include, but are not limited to: This position will coordinate all marketing and promotions for Simmons Athletics, both internally and externally, and is responsible for all aspects of in-game programming, facilitation of all campus recognition special events and enhancing faculty, staff, student and fan engagementMarketing and Promotions- External: Fan Engagement & Community RelationsResponsible for coordinating marketing strategy to boost attendance, increase brand visibility and enhance the fan experience on game day;Responsible for community relations and developing a partnership to involve local age group teams at home. events (i.e. mascot appearances, photo ops, serve as game day sideline staff, conduct mini-games);Develop and execute the Simmons Athletics social media strategy, utilizing multiple platforms to drive fan engagement, including specialized strategies for championship events, signing days and awards presentations;Stay up to date on industry trends and emerging platforms and analyze current state of Simmons Athletics social and digital media performance;Coordinate two special events to support enrollment and assist coaches with recruiting: Scholar Athlete Overnight (junior and senior prospects)Junior Day (include prospects and families)Marketing and Promotions-Internal: Student Engagement and Campus VibrancyDevelop and execute initiatives supporting student engagement through athletics. Create a dynamic atmosphere at each event using promotional giveaways, contests, trivia and music, etc. to increase student, faculty and staff attendance at home events;Offer a unique experiential learning opportunity through the development of an internship program in sports management /athletic communication;Promote athletic events and promotions on campus within the residence halls, Office of Student Leadership, Student Government and the entire student body;Collaborate on email and social media campaigns to Simmons students, faculty and staff; driving awareness and involvement with Simmons Athletics through social media outlets (in collaboration with University Marketing & Communications communication);Initiate Shark rewards program via smartphone App, in addition to creating a dynamic fan experience menu for assigned home events;Oversee the recruitment, hiring, training and management of undergraduate student/intern staff home event staff. Sports InformationResponsible for sports information and home event operations for all athletic teams. Demonstrate ability to provide strong oversight of interns (sports management/ journalism/ communications) and delegate appropriate responsibility to maximize output;Create innovative methods to disseminate game recaps for all sports on Web site;Create Website content and design, set up QR code for home game programs, create post-game results- graphics, video and photography for the Athletics website and social media channels, which include Facebook, Instagram, Twitter and YouTube pages, as well as the NCAA Tournament Tumblr blog;Contact student-athletes' local newspapers when outstanding athletic/academic achievements occur;Integrate student athletes fully into the University communications strategy promoting the student athlete experience;Implement, monitor, and update comprehensive social media program for athletic department with new. video/photo content including, but not limited to infographics, highlights, recaps, and other pertinent content;Maintain all archives: rosters, schedules/results, photos, statistics, rankings, awards, press releases etc;Actively pursue and execute nominations of student-athletes, staff, and coaches for conference, regional, and national and coach association awards/recognition;Support athletic related special events including but not limited to the Hall of Fame inductee (re-invigorate/develop), athletic awards banquets, alumnae games, recruiting clinics, etc.).Qualifications:Master's degree from a college or accredited university in journalism, communications, public relations or a related field;Demonstrated proficiency with media and sports technology (StatCrew, Meet Manager, Livestream);Experience directing all marketing/promotional activities surrounding an athletic event;Proficient in the use of Photoshop and InDesign and the rest of the Adobe Creative Suite;Outstanding communication, organizational, interpersonal and written skills;Ability to travel as well as night and weekend work;Collegiate playing and/or coaching experience at a highly competitive athletic program required.Required Application Materials:ResumeCover Letter Salary GradeS05Instructions to Applicants: Please upload all applicable application materials (e.g. resume/cv, cover letter, writing sample, teaching philosophy, etc.) in the "Resume/CV" box on page 2 ("My Experience") of this application. Documents can be uploaded individually or as a combined document (e.g. PDF).Simmons University is committed to inclusive excellence in all aspects of an individual?s community experience. As a university committed to diversity, equity, and inclusion, Simmons encourages applications from all under-represented groups. Simmons is committed to creating, developing, promoting, and enhancing inclusive hiring practices?at all levels, for all positions?ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body, and curriculum.
The five educational institutions that make up Colleges of the Fenway view diversity as a key component in the growth of our students' educational experience as well as our ongoing journey as professionals charged with maintaining the world class status of our institutions. By drawing from a wide cultural palette, we ensure that we have access to the full range of talent available. Through our respect for the vast array of backgrounds we create an environment that will help that talent grow. It is within an environment of respect that we are able to build and work toward our goals. Our goal is to create an atmosphere that values mutual respect. All Colleges of the Fenway members have policies and practices designed to safeguard our healthy environment as well as provide the support and access needed to do so. The Colleges of the Fenway are located in the heart of Bostons academic, scientific and cultural communities and is within walking distance from landmarks such as the Museum of Fine Arts, Fenway Park, Symphony Hall and world renowned medical institutions. Jobs at Emmanuel College: http://emmanuel.edu/About_Emmanuel/Employment.htmlJobs at Massachusetts College of Art and Design...: http://www.massart.edu/About_MassArt/Careers.htmlJobs at Massachusetts College of Pharmacy and Health Sciences: http://www.mcphs.edu/about-mcphs/careers-at-mcphsJobs at Simmons College: http://simmons.edu/overview/about/jobs/Jobs at Wentworth Institute of Technology: https://jobs.wit.edu/