The Associate Dean of Strategic Enrollment Management will be a senior professional in the School of Nursing who understands and uses innovative recruitment, enrollment, and financial aid strategies for professional students and how to collect and harness data and analytics to shape, explain, model, and project enrollment trends. This individual will support the School of Nursing to attract and enroll well-qualified and diverse Nursing students. The primary responsibility is the strategic leadership and administration for the School of Nursing's enrollment management activities including admissions and financial aid.
The Associate Dean will be a source of expertise on enrollment management analytics, using a strategic understanding of the interlocking/interdependent role of enrollment analytics in the support of new student enrollment, student success, student retention, and tuition revenue. The Associate Dean will develop and refine data-driven strategies to assist with managing enrollments. They will ensure that leadership has the data and analysis needed to make informed decisions that advance the School of Nursing goals. This individual is expected to develop and implement enrollment strategies, evaluate and report outcomes with analytical, fiscal, and other regular and ad hoc reports to inform the administration and improve processes. This individual will provide critical analysis of student enrollment trends and create models to predict enrollment. This individual will develop tools to assist with enrollment forecasting and assessing the viability of recruitment initiatives. They will be charged with moving the School of Nursing to the next level of strategic enrollment planning with data-informed analytics. This individual will have a direct dotted line to the Vice Provost for University Enrollment Affairs. In addition, this role will work closely with Director of Analytics and Enrollment Strategy, Office of Student Financial Aid and Scholarships, Planning and Institutional Effectiveness (PIE), Process and Solution Implementations (PSI), and the University Registrar's Office (URO), and others as appropriate to ensure the accessibility and quality of the data supporting decision-making.
With a history dating back to 1908, Vanderbilt University School of Nursing has a long-standing reputation for excellence in nursing teaching, practice, informatics and research. The school offers graduate level education in the Masters of Science in Nursing, Doctor of Nursing Practice and the Doctor of Philosophy* (*degree awarded through the Graduate School).
VUSN is a community that welcomes staff, students, faculty and colleagues from many different professional and personal backgrounds. The vast diversity of thought and experience you will find here will not only enrich your work environment, it will also serve as a valuable foundation as you seek and fulfill your professional goals.
The Admission and Enrollment Office works collaboratively with administration, academic leaders, faculty, prospective students, and external stakeholders to maximize the recruitment of well-qualified students for academic programs at the School of Nursing. The Office is responsible for marketing and recruiting prospective students, preparing applicant files for faculty review, communicating with external stakeholders (e.g. undergraduate counselors), tracking enrollment, reporting application and enrollment data, and providing student progression reports.
Duties and Responsibilities
With key partners, execute the development of strategic enrollment goals for academic profile, net revenue, retention and student success, diversity, and approaches to student financial assistance, and create and execute an enrollment plan to achieve those goals.
Stay abreast of current recruitment trends, yield strategies, and general research related to admissions and financial aid. Translates this research into meaningful information for the School of Nursing.
Oversee and coordinate recruitment events.
Create enrollment models, using predictive analysis and descriptive statistics, and translate these into recommendations for action.*
Ensure that colleagues have relevant, structured, clean data to inform enrollment strategy. Serve as the lead for developing enrollment metrics.
Understand how various financial aid strategies can be used to leverage enrollment.
Represents Vanderbilt professionally in the American Association of Colleges of Nursing Graduate Nursing Admissions Professionals Organization and the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Strategic Enrollment Management association, including being an active participant in these organizations.
Understand how the Slate platform can be used to further the recruitment, marketing, selection, and yield goals of the School of Nursing.
Analyze indicators of market conditions, understanding the factors affecting different programs, levels, and types of students.
Collaborate with faculty and associate/assistant deans to establish and achieve enrollment goals.
Collaborate with the Assistant Dean for Student Affairs and the Associate Dean for Equity, Diversity, and Inclusion to develop recruitment strategies that meet diversity and inclusion goals.
Budget management for the Admissions and Enrollment Office
Represent the School of Nursing Admissions and Enrollment Office in the School of Nursing Executive Committee and other leadership efforts at the School and University.
Oversee communications, including the School of Nursing website and written materials, related to admissions.
This position has direct supervisory responsibility for the associate directors of admissions, director of student financial services, student system analyst, and program coordinator, with overall responsibility for the entire admissions and enrollment team. This position reports administratively and functionally to the Senior Associate Dean for Academics.
Bachelor's degree is necessary; master's degree is preferred.
A minimum of seven years of higher education or enrollment management or admissions (any combination) experience is expected.
Extensive experience in higher education, particularly enrollment management (recruitment/admissions, financial aid, and retention) is necessary.
Expert knowledge of a broad range of strategic, technological, and operational methodologies, tools, and practices governing admissions is necessary.
Demonstrated knowledge of contemporary enrollment management practices and astute observer of market trends in higher education is necessary.
Exceptional communications and data presentation skills.
Demonstrated ability to work with a wide variety of stakeholders and to develop productive professional relationships across a complex institution of higher education.
Experience with line management and leadership preferred.
Experience with Slate is preferred.
Commitment to Equity, Diversity, and Inclusion
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.
Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities, and protected veterans are encouraged to apply.
Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.
Internal Number: 10000602
About Vanderbilt University
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.